AI Ads Desk

Meta ads · checked 6 November 2026

Turn off Meta Advantage+ creative, and stop it coming back

Advantage+ creative lets Meta's AI change your ads: text variations, image expansion and cropping, backgrounds, music, animation and translation. Advertisers report that enhancements they switched off came back after ordinary edits. From 20 November 2026, Meta's new Commercial Terms make the advertiser responsible for what Meta's AI creates or changes.

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How to switch the enhancements off

  1. In Ads Manager, open the ad (the ad level, not the campaign) and click Edit.
  2. Scroll to Advantage+ creative and open the list of enhancements.
  3. Untick every enhancement you don't want. Check text, image, video, music and translation options one by one.
  4. Publish, then use the ad preview to confirm what people will see.
  5. Set the account-wide creative feature defaults so new ads start with enhancements off (agencies report this setting under the Advantage+ creative account settings; check your account).

Why the settings come back

Replacing the creative, changing the ad format, duplicating an ad or editing an existing ad can make suggested enhancements appear selected again (JumpFly, August 2026). One agency recommends re-checking within 48 hours of any change. Make the check part of every edit.

Meta's position is that "AI can make mistakes" and that it is the advertiser's responsibility to review AI outputs. Keep dated screenshots of each approved ad and its settings.

Questions

What changes on 20 November 2026?

Meta's updated Commercial Terms and Self-Serve Ad Terms take effect (moved from 30 October). Trade press reports they make advertisers solely responsible for content Meta's AI features create or change in their ads, including features Meta turns on by default.

Is there one switch for the whole account?

There are account-wide defaults for some creative features, but the choices are also made per ad. Check each live ad after edits.

Sources: PPC Land and Relevant Audience on Meta's Commercial Terms; Adweek and ContentGrip on advertisers pulling AI-altered ads; JumpFly and Common Thread on settings re-appearing. Not affiliated with Meta.

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